LEADING WITH CULTURE
DNA-PROGRAMMED TO FIT IN OR LEAD
Culture is driven by the basic human need for IDENTITY. This essential social drive is programmed into our DNA and shaped by our experiences and beliefs.
As a social species, we feel compelled to fit in with the people around us.
As a hierarchical species, we are most influenced by those with power, formal or informal, direct or indirect, felt or witnessed.
As a vulnerable species, we are drawn to those who provide safety & certainty.
As a learn-by-watching species, we seek and copy role models